Knoxville welcomed the world in 1982 when it hosted the World's Fair. Today it's home to some of the most-attended sporting events in the world, and it sits at the doorstep of the Great Smoky Mountains.

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In 2027, Knoxville becomes the Host City of Rally US. World's Fair Park and the Knoxville Convention Center will be home to the WRC Arena, the teams' base for the event and a fully immersive, multi-day festival programmed around the clock with live music, driver appearances, and more. It will set the standard for WRC events for years to come.